The Innovation Factory: The Hidden Side to the Swatch Story and How To Successfully Manage Innovation, presented by Elmar Mock
Tuesday, December 11, 2012
11:30 a.m. Welcome refreshments
12:00 – 1:30 p.m. Presentation and Q&A
Level 0 auditorium (room 0215)
between Ibn Sina and Ibn Al Haytham (buildings 2 and 3)
This seminar will focus on the innovation process supported by practical examples, such as the Swatch story and what we can learn from it, the philosophical aspects of innovation, and the contradiction between innovation and renovation.
Elmar Mock is an engineer in watchmaking and plastics and he co-invented the Swatch. He then designed Tissot’s Rockwatch before leaving the company and founding his own engineering and technical consultation company, Créaholic in Biel, Switzerland in 1986. Créaholic has completed over 600 projects for dozens of companies, created several spin-offs, and generated over 150 patents in various fields. He is well known internationally for his innovation factory concept and philosophy of innovation. Elmar Mock is also an instructor at the Institute for Entrepreneurship & Small and Medium Size Enterprises in Switzerland.
Limited seating, with priority given to registered attendees.
To register, click here.
For more information about the Speakers Series or the Entrepreneurship Center, please contact entrepreneurship@kaust.edu.sa.