What Business Schools Don’t Teach Us: How to Create Startup Success
Presented by Dr. Alexander Osterwalder, bestselling author and entrepreneur
Tuesday, March 19
11:30 a.m. Welcome refreshments
12:00 – 1:30 p.m. Presentation
Level 0, Auditorium (room 0215)
Between Ibn Sina and Ibn Al-Haytham (buildings 2 and 3)
This lecture will focus on Business Design Tools which you can use to playfully develop, test, and build new strategies, business models, and value propositions for your start-up. Dr. Osterwalder’s methods are based on his book, Business Model Generation, which has sold over 600,000 copies around the world and has been translated into over 26 languages.
Alexander Osterwalder is an entrepreneur, speaker, and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge, and (re-) invent business models, is used by leading organizations around the world such as IBM, Ericsson, Deloitte, the Public Works, Government Services of Canada, and many more.
Alexander is a frequent speaker and has held guest lectures in top universities around the world, including Stanford, Berkley, IESE, and IMD.
Limited seating, with priority given to registered attendees. To register, click here.
For more information about Speaker Series or the Entrepreneurship Center, please contact entrepreneurship@kaust.edu.sa.