Burn Your Business Plan: How to design, test, and build amazing business models
Presented by Dr. Alexander Osterwalder
Wednesday, March 14
11:30 a.m. Doors open (refreshments served)
12:00 p.m. Presentation begins
Level 0 auditorium (room 0215) between Ibn Sina and Ibn Al Haytham (buildings 2 and 3)
In this hands-on and interactive seminar best-selling author and entrepreneur Alexander Osterwalder will show you how to use the Business Model Canvas, a practical method to design, test, and build innovative business models. After this session you will understand why traditional business plans don’t work and what it takes to build business models that stand out.
Alexander Osterwalder is an entrepreneur, speaker, and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge, and (re-)invent business models is used by leading organizations around the world.
Limited seating, with priority given to registered attendees. To register, click here.
For more information about the Speakers Series and Entrepreneurship Center, please contact ahmed.abdulwahab@kaust.edu.sa.
