Monday, November 18
12:00 – 1:30 p.m.
Welcome refreshments will be served at 11:30 a.m.
Level 0 auditorium (room 0215) between Ibn Sina and Ibn Al-Haytham (buildings 2 and 3)
Presented by Dave McClure, entrepreneur, investor, and founding partner of 500 Startups.
Collecting metrics is important for startups, but making decisions using data can be difficult. It’s important to understand how to collect and use these metrics, in order to develop a decision-making framework for startup developments. Dave will outline a framework for selecting macro metrics to get your startup on the right path.
In course of the lecture, Dave will outline the five critical steps in the customer lifecycle; Acquisition, Activation, Retention, Referral, and Revenue (AARRR).
Dave McClure is an entrepreneur and prominent angel investor, based in the San Francisco Bay Area. Dave is the Founding Partner of business incubator 500 Startups. He has invested in over 250 startup companies, which include: Mint.com (acquired by Intuit), CreditKarma, MakerBot, Mashery, Sendgrid, Simply Hired, SlideShare, TeachStreet (acquired by Amazon), Twilio, TaskRabbit, and Wildfire Interactive, among others. He also partakes in conferences and events regarding technology, marketing, design, and entrepreneurships such as SMASHsummit and WarmGun.
Seating is limited, with priority given to registered attendees. To register, click here
For more information please contact entrepreneurship@kaust.edu.sa
